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Understanding Your Audience: The Key to Crafting Compelling Brand Content
In my previous post, we delved into why tailoring content is vital. In this post, we will explore a crucial aspect of content tailoring: understanding your audience and the pivotal role of creating personas to boost sales. Identifying your audience, developing personas, and segmenting them are pivotal steps in creating effective content for numerous reasons:…
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Content Personalisation can lead to increase in sales
Picture this: You’re scrolling through your favorite streaming platform, and you see a lineup of recommendations perfectly tailored to your tastes. It’s like the platform knows you inside out, serving up movies, shows, and music that you can’t resist. Wouldn’t that make you visit the platform again? On the contrary, imagine this- you asked a…
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Social Media Marketing Trends That Dominated 2023 and will continue to do so in 2024
For a small-sized business, gaining visibility online can seem extremely difficult. This is particularly true for social media where platforms are so cluttered with similar products and service offerings. To add to it, the constant changes being made and the new trends that each platform favours are rapidly changing too. Hootsuite’s ‘2022 Digital Trends Report’ specified…
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The Small Business Owner’s Guide to Winning at Content Strategy
In this guide, we will show you how to craft a winning content strategy that can help you scale your business, optimise your reach, and ensure excellent ROI — all without crushing your pocketbook. Our digital age has revolutionised the way businesses communicate with their customer base. With just a few well-placed keystrokes, a business…
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Diabetic Foot Care: Expert Tips and Care Strategies
This is an example of a blog post written for a client – a healthcare provider. Diabetes is a chronic condition that affects millions of people worldwide. While managing blood sugar levels is essential, it is equally crucial to pay attention to your feet. Diabetic foot care plays a vital role in preventing complications that…
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Creating a Content Strategy on a Budget: Tips and Tricks for Small Businesses
In today’s digital landscape, a well-crafted content strategy is the backbone of successful marketing for businesses of all sizes. However, for small businesses with limited resources, developing an effective content strategy can be a challenging endeavour. Valuable content doesn’t always require a hefty price tag. Engaging visuals, insightful blogs, and interactive quizzes can all be…
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Content marketing and its power for Small Businesses
As we navigate an ever-evolving digital landscape, the one strategy that remains constant and stands as a catalyst for growth and engagement is content marketing. With the spotlight shifting from promotional monologues to interactive dialogues, content marketing transcends traditional advertising by delivering valuable, relevant, and engaging content to your audience. At its core, content marketing…